HONDA MOTORCYCLE DEALERS

Following Honda's tradition of quality in everything they do,

The first Honda dealership in America was opened in 1959 in Seattle, USA. Today, this dealership still exists under the name of University Honda.

The Honda Company has come a long, long way since then and has now, a network of Honda motorcycle dealers all over the world. In fact, the company has now started specializing in different kinds of dealerships for different levels of Honda motorcycle dealers. These range from small and simple dealerships to large-scale powerhouses. This depends upon dealer experience, land area available, financial commitment by the dealer, and most importantly, loyalty of the dealer towards Honda.

One of the latest dealerships given by Honda is the Tier 5 Powerhouse. This is one of the best dealerships offered to Honda motorcycle dealers. Under this dealership, Honda aims at providing a complete ‘Honda’ experience to the customer as soon as he/she enters the shop floor.

According to this concept, Honda wants to provide the customer with the experience that buying a bike can be good fun. The shop only stocks Honda bikes and all the workers are extremely knowledgeable about these bikes. Also, biking accessories, apparel, parts etc. are available - all under one roof.

Alternatively, if you would just like to browse and are not seriously interested in buying anything, this kind of Honda motorcycle dealers even have a coffee shop and lounge area where you can sit and listen to old biking stories from the attendants there and this way drown yourself in “Honda world’.

The atmosphere of these Honda motorcycle dealers is laid-back and the agents do not encourage you to go around quickly and just purchase what you want. They would like you to look around the shop and enjoy yourself.

The aim of Honda by establishing such dealerships is to gain customer loyalty and to provide them with a ‘one stop shop’ for all Honda products. They want to give the customer a world-class atmosphere.

According to one such dealer, the reason why Honda has come up with the Tier 5 Powerhouse is: “Honda's very conservative in their engineering and stuff. When they build something, they build it really nice, but they don't just throw stuff out there. Honda makes a great product, and they want to make sure they're being treated well by the dealerships.”

There are around four such Tier 5 Powerhouse dealerships in the USA today. Honda plans to slowly expand itself more and more by establishing more Powerhouse dealerships across the globe in the coming years. Due to this extremely professional and customer-friendly approach, Honda has become one of the top bike manufacturing companies in the world today.

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